Business: LPOD needs to address the challenge of increasing customer retention and attracting a higher number of visitors consistently throughout the year.
Users: Visitors face various obstacles such as long queues, lack of information about attractions, the inconvenience of carrying cash and valuables, and difficulties in staying connected with their group.
Our objectives for the six interviews we've conducted were to identify the LPOD visitors needs and the pain points & use their feedbacks to enhance the waterpark overall user experience. we aimed to understand the visitors perceptions and identify the areas to be improved, such as facilities & services. Our goal was to obtain valuable feedback from visitors and increase customers satisfaction.
We found out that:
The park is difficult to navigate
Visitors need to carry cash/credit card
for paymentThe waiting line for the rides is too long
Visitors cannot communicate/find their friends when they are in the park
Solution
Mobile App
The App enables users to perform multiple functions, including purchasing tickets or memberships, navigating the park with the assistance of a live map, and keeping track of friends or family members using RFID wristbands that are connected to the system. Furthermore, users can add credit to their accounts to facilitate cashless payments for any purchases made within the park.
Delivery Phase
Next Steps
Conduct usability test on the changes we made
Research ways to improve app accessibility
Add a reserve locker feature